Hi, I’m Sandra van der Lingen and I started H2O because I love passing on my passion and enthusiasm of everything to do with the Internet and digital marketing to others.
Why H2O? I chose the name H2O because water continuously moves and it connects people. These two elements, movement and connections, are very important in the way I approach my work. I strongly believe communications requires a constant flow of messages, like water flows in a stream. I help clients to run a constant and frequent marketing communications program.
Businesses need to realize that in today’s world everything is connected and that’s how every business (large and small) should approach marketing communications.
Communications is my greatest passion. In the past few years I’ve built several (WordPress) websites, managed social media campaigns, wrote numerous blog posts, created email newsletters, performed SEO analysis, and created print materials such as magazine advertisements, leaflets, postcards and outdoor billboards.
Because of my background, combining hands-on experience with consultancy, I speak the same language as the ‘experts’ (i.e. web designers, social media marketeers and SEO analysts) and understand the technology without losing the bigger picture out of sight.
The majority of web designers have a technical background and find it difficult to explain to clients the web development process because they don’t speak the same language. This can sometimes become a real issue and cause unnecessary delays.
I’d love to hear from you and discuss if I can help take your business to the next level.